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You might be surprised to know that conventional cotton accounts for 25% of the insecticides and 10% of the pesticides throughout the world, although it only takes up 3% of the total cultivated area. Now that for me makes me stop and think!

As consumers we need to be aware of the environmental impact this has on our planet. With “disposable fashion” been so readily available, the average consumer would not give this a second thought.

Living in an instant gratification society, we want what we want and we want it now. Impulsive buying has been made a whole lot easier, as prices have dropped hugely on “fast fashion” items, which are far from organic in any way.

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