Roche Bobois has just opened its first showroom in Cape Town, South Africa. The world leader high-end furniture brand continues its international expansion at a rate of more than one opening per month.
The official launch took place on Thursday the 19th in the showroom, located in the heart of Cape Town in the Kloof Street neighbourhood, a district known for its diversity, its modernity and its cultural dynamism.
During a very French breakfast, media were introduced to Roche Bobois CEO, Gilles Bonan, who shared his ambitions for South Africa, a market Roche Bobois has long wanted to share its collections with:
“Cape Town is the first step. Of course we are very ambitious for this country; Johannesburg would be the next natural stage and then we would see, but we could possibly have three or four stores in South Africa in the coming years”.
The Media also had the opportunity to meet with one of Roche Bobois’ most renowned designers, Sacha Lakic. Well known for his automotive designs, he shared his strong interest for movement and speed as well as his passion for future technologies. The partnership between Sacha Lakic and Roche Bobois began in 1996; their excellent understanding led to major collections such as Speed up in 2005, Brio, the Strato desk, the Scenario sofa, and more recently the Bubble sofa.
Ending the day on a high note, a glamourous cocktail party was hosted in the beautiful 700sqm showroom. Media, interior decorators, architects and very VIPs coming from across the country and abroad, met to celebrate the official launch of the first Roche Bobois showroom in South Africa.
Roche Bobois, French “art de vivre” going global. Today, Roche Bobois has more than 250 showrooms in nearly 50 countries, a true mark of its ambitious accelerated programme of international growth. 15 new openings occurred in 2015, in very vibrant cities such as Miami, Hong Kong and Mumbai…
With more of a global presence than ever before, Roche Bobois embodies the full diversity of French design. Thanks to its long-established network of European manufacturers and fruitful relationships with talented designers (such as Ora Ito, Cédric Ragot, Sacha Lakic, Christophe Delcourt, Stephen Burks…) and also with prestigious fashion houses (Jean Paul Gaultier, Sonia Rykiel Maison, Missoni Home), the brand has risen to the challenge of achieving an international presence by offering every client a personalized approach to home design and decor.